It is been reported in most of Lingerie Blogs that The Japanese company Wishroom began promoting their men's premium brassiere in 2008. We can't quite figure out if this was a marketing stunt (if so brilliant) or an actual product, and if it's a real product who the target buyer would be.
We still like the original idea from Sienfelds "Manzier" or "Bro", it held the promise of support for the dreaded "moobs".
Huge points for creating a buzz, but from a product standpoint, it was voted the worst lingerie item in 2008 at Bodybyvenus.com
